Jacqueline Brown was running a couple of successful clinics, was well known in her local business community and seemed to be set up for life.
Few, if any, of her network of business contacts suspected that she was “running on empty” and feeling as if something was missing.
“It wasn’t stimulating me anymore,” she says. “I had become robotic. Every day the same. Nothing sparking me, even though I was very successful.”
A posting on the newly-launched Facebook caught her eye and changed her life. “It asked: ‘have you hit a wall?’ I realised that was me,” she says.
She visited the woman in London who had written the post and returned with a clear head and a new vision of what she wanted to do with her life.
“She just found out what was holding me back. I came home with this zest for life.”
From that moment in 2005 she was determined to become a motivational coach and signed up for a two-year course run by the London School of Economics in neuro-linguistic programming.
“It’s talking therapy,” she explains.
“In the US every professional has a coach, some have several coaches”
Born in Darlington and raised in Eccelfechan in Dumfriesshire, Jacqueline Brown retains her two clinics in south west Scotland, but felt she needed to develop her new career as a master coach in a bigger client pool. Before Christmas last year she upped sticks and moved to Edinburgh to set up Remojo.
Motivational coaching is catching on, though she says the UK is some distance behind the US.
“In the US every professional has a coach, some have several coaches. It is like parenting used to be, someone who helps guide them, get them to think about themselves and what drives them.
“Coaching in the UK is looked upon as a scary subject. People are scared of me because I ask them to let me in to their lives.
“Yes, there has to be a lot of trust and I have built a reputation around being a straight talker who people can confide in.”
Typical clients have lost their drive – their ‘mojo’ – and developed a feeling of being stuck, no longer valued in their work.
She deals with individuals, but also with corporates to “de-clutter” an individual who may have all the right credentials for a job, but comes with a bad experience, probably a personal matter.
“The companies are getting their ideal employee but with all the rubbish cleared out,” says Jacqueline.
She admits that some may be suffering depression or other mental issues. She is not medically trained, nor does she offer medical solutions. But she can help them “let go of the baggage they’re carrying around”.
She says she can size up a client within the first few seconds of meeting them and that body language plays a big part in working out their story.
“Only 30% of what we say is transmitted to the person who is listening and watching,” she says. “The rest is conveyed in our manner and body language. The coach gets into the client and helps them work out what motivates them.”
Sadly we have to report that since this article was published Jacqueline Brown passed away peacefully.