Copy clinic - how to improve your communications: In the annals of British electoral history, will there ever be a more ill-starred slogan than "strong and stable"? Mere days after the launch of the Tories’ ill-fated election campaign, the phrase had morphed from a snappy soundbite into a kind of linguistic water torture, each additional mention hammering into our skulls with a crash that was almost physically painful. Worse, Theresa May’s actions emphatically failed to live up to her … [Read more...] about Why it is more powerful to show than to tell
Copy Clinic - how to improve your communications: Following many difficult months at the World Bank, staff working for its chief economist Paul Romer have been relieved of his dedication to cleansing its language. He recently left his managerial role at the bank’s main research body, the Development Economics Group, ostensibly to allow him more time to focus on research. The move took place amid reports of a high-handed, somewhat rigid managerial style, demonstrated most clearly by a … [Read more...] about And this is why you can bend the rules of writing
Copy Clinic: Last weekend, I had the enormous pleasure of visiting Denmark’s great capital, Copenhagen. Though I’d passed through 10 or so years ago on a stag party – surely, in their complete indifference to anything approaching local culture, the sybaritic equivalent of a business trip – this trip felt more like the real deal. The impeccably stylish design! The peerless hospitality! The flawless, ubiquitous and practically accent-free English! But hang on a second. Wasn’t Jean-Claude … [Read more...] about Is English really losing its importance in Europe?