Four music groups are inviting technology companies to help them reach new audiences, writes JULENA DRUMI
Technology, already permeating much of our lives, is now being called upon to help four music organisations play a different tune. With the help of £80,000 of government arts funding, each one is seeking the support of tech-savvy entrepreneurs who can help them reach new audiences. Businesses that can provide the innovative, data-driven solutions the groups are looking for will each receive up to £20,000.
Scottish Opera, the Scottish Ensemble orchestra, music venue Pianodrome and charity Drake Music Scotland all hope to benefit from the University of Edinburgh-led initiative.
Scottish Opera wants to develop technology that will help the organisation better evaluate its interactions with pupils on their annual Primary Schools Tour.
Scottish Ensemble hopes to create an interactive installation using audio and visual materials from Anno – their collaboration with acclaimed composer Anna Meredith.
Pianodrome’s challenge is to connect two pianos at different locations in real time so that each player can engage in a musical dialogue with the other,
Drake Music Scotland would like to develop what it describes as the world’s first – and most comprehensive – inclusive music hub.
Funding to help four entrepreneurs – who must be based in and around Edinburgh – meet the music-based challenges comes from the £7.6 million Creative Informatics initiative.
The University-led programme supports individuals and organisations in the creative industries to develop projects that do inspiring things with data.
Applications for the music-based challenges must be submitted by 16 April. Successful applicants will retain part, or all, of the Intellectual Property for any solutions developed.
Creative Informatics director, Professor Chris Speed, said it is vital during these exceptionally challenging times that the creative industries find new ways to be innovative.
Among those hoping to find the right technology partner is Scott Crawford Morrison, development and projects Manage for Scottish Ensemble. He hopes a new creative partner can help the orchestra reach places where people might not normally encounter classical music.
Creative Informatics is a partnership between the University of Edinburgh, Edinburgh Napier University, technology incubator Codebase and social enterprise Creative Edinburgh.
It helps creative talent in Edinburgh and South East Scotland to develop new products, services and businesses using data and data-driven technologies.
The programme has so far invested £1.6m in the region’s creative industries through five key funding strands and a regular programme of events.
Creative Informatics is one of nine initiatives across the UK that make up Creative Industries Clusters Programme, which is funded by the Arts and Humanities Research Council.
Creative Informatics is also part of the Data Driven Innovation initiative within the Edinburgh and South East Scotland City Region Deal and is also supported by the Scottish Funding Council.
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