Copy clinic – how to improve your communications: In the annals of British electoral history, will there ever be a more ill-starred slogan than “strong and stable”? Mere days after the launch of the Tories’ ill-fated election campaign, the phrase had morphed from a snappy soundbite into a kind of linguistic water torture, each additional […]
Niels Footman
And this is why you can bend the rules of writing
Copy Clinic – how to improve your communications: Following many difficult months at the World Bank, staff working for its chief economist Paul Romer have been relieved of his dedication to cleansing its language. He recently left his managerial role at the bank’s main research body, the Development Economics Group, ostensibly to allow him more […]
Is English really losing its importance in Europe?
Copy Clinic: Last weekend, I had the enormous pleasure of visiting Denmark’s great capital, Copenhagen. Though I’d passed through 10 or so years ago on a stag party – surely, in their complete indifference to anything approaching local culture, the sybaritic equivalent of a business trip – this trip felt more like the real deal. […]