Artificial intelligence is playing an increasing role in the advertising regulator’s enforcement strategy, writes SAM SLOAN In today’s digital world where technology is embedded in almost every aspect of our lives, artificial intelligence (AI) has become commonplace, not just for businesses but also for the regulators that monitor business compliance. One of the key regulators […]
Protect your brand from lookalikes
Whether it is a product or service you are selling, your brand is important and a recent case on a lookalike product has lessons worth learning, writes SAMANTHA SLOAN A lookalike product, as the name suggests, is one which has a similar look and feel to another branded product, triggering a link in consumers’ minds […]