Running the rule over business tourism There are few better locations for the launch of a marketing campaign than the National Museum of Scotland. The sheer majesty of the main hall adds a few bonus points and certainly helps to attract an audience. Of course, this is Edinburgh, mired in heritage and bonny buildings and […]
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Undervaluing your brand can be a costly mistake
Ryanair: despite the cancellations scandal its brand value may be largely untouched It is one of the most important facets of any business and also one of the biggest causes of corporate legal action. In some organisations, from leading drinks companies to football clubs, hundreds of staff are employed protecting the company brand, often from […]
Interview: Graeme Gordon, ScotlandIS
Tuned in to the beat of technology As a former nightclub DJ Graeme Gordon is familiar with the rush of adrenalin that comes with entertaining a crowd. He admits to feeling a little like that hosting what has become one of the rock and roll events of the business calendar. Gordon chairs ScotlandIS, the software […]
Interview: Peter Russian, CEO Re:markable
Pushing the case for ‘people stuff’: A lot of time and energy is invested in business creation, getting companies to export, drive more profit and sort out their cost base. Not so much, it seems, on sorting out what Peter Russian describes as the “people stuff”. Russian has been working with company staff issues for […]
Ivy opens with party celebration
Diners in Edinburgh are eagerly awaiting the opening of The Ivy restaurant which has already received 7,000 bookings ahead of its opening next week. It is part of the famous Ivy restaurant business which is a popular venue for celebrities in London’s west end. Eric Garnier, general manager of the Edinburgh brasserie, hosted a party for 250 […]