As competition for skills increases RUSSELL DALGLEISH offers some advice on the recruitment process Conversations I’ve had with company owners and directors over the last few weeks have moved from post-lockdown plans to my favourite subject: recruitment. The single most significant factor in the success of fast-growing companies is the quality of people you have […]
Scottish Business Network
Stop focusing on your customer’s needs!
RUSSELL DALGLEISH says you can better position yourself to not only meet, but actually exceed your customer’s needs. In the world of B2B sales we focus enormous amounts of energy on identifying, quantifying, and trying to understand our customer’s needs in an attempt to match our proposition to the perception we have built of what […]
A non-exec can help your business grow
RUSSELL DALGLEISH offers some advice on choosing a non-executive director In my experience a well-run board, staffed with executive and non-executive directors, is the optimal way to grow a business. There are several reasons to appoint NEDs, including governance, strategy, fund raising, and so on, but more importantly at the SME level it is to […]
How to drive sales by creating a brand community
RUSSELL DALGLEISH says sharing your ideas and passion and will help you achieve your goals In the last few years there has been a growing interest in “brand communities” as a method for driving increased sales, developing new product features, and overall increasing the value of any business. By Brand Community I mean a collection of […]
Could Scotland become the world’s home working IT hub?
RUSSELL DALGLEISH says remote working has given local talent a chance to prosper The press and social media are awash with polls and articles discussing the merits of home working. The discussion is focused on those in the “knowledge economy” ie. those employed in sectors such as technology and professional services where employees, enabled by […]