Whether it is a product or service you are selling, your brand is important and a recent case on a lookalike product has lessons worth learning, writes SAMANTHA SLOAN A lookalike product, as the name suggests, is one which has a similar look and feel to another branded product, triggering a link in consumers’ minds […]
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How to get early funding for your startup
Not every startup can be bootstrapped. MICHAEL DRYSDALE considers some practical points for founders preparing to raise equity investment for the first time It will take time and effort to arrange your first equity investment, but you don’t need to have an investor lined up to start preparing. Talk to founders of other companies who […]
A budget with unintended consequences
Businesses and charities are taking a big hit from Rachel Reeves’ well-intentioned plan to fix the public finances, writes KEITH ANDERSON What is the difference between a politician and a business owner? If a business owner makes a bad decision, they will be sure to face the consequences, and soon. Now, I accept that a […]
How lawyers ensure the show goes on
KATIE CORRIGAN says a well-drafted contract plays a key role in artistic success August in Edinburgh is synonymous with The Festival in all its guises and, whether you are a visitor or a resident, the city is transformed. Even the most curmudgeonly of locals must surely accept the economic, not to mention the cultural benefits […]
A legal script has key role in film success
Those operating in the growing film-making sector need to be aware of the legal rights involved in adaptations, writes LOUISE PURDIE The legal side of any business activity rarely takes centre stage, but is always fundamental to its success, and the film and screen production business is no exception. With the exciting news that Edinburgh’s […]