The Aberdeenshire brewer will no longer command a premium price, writes TERRY MURDEN The likely sale of brewer and pubs chain BrewDog should come as a surprise to no one, except that it has taken this long for the company to admit it needs help. It is a sobering milestone for those who clung to […]
BrewDog
BrewDog tamed by sobering outlook
The maverick brewer is a different beast under new management, writes TERRY MURDEN BrewDog famously battled for domination in the beer market with the behaviour of an out of control hound. Sneering campaigns aimed at the corporate establishment and the advertising authorities earned it a reputation as a maverick that drew an army of supporters […]
Fast work at McDonalds + BrewDog’s not so secret investors
AS I SEE IT: McDonalds needs to explain its job creation plans, says TERRY MURDEN Fast food chain McDonald’s is hiring 20,000 staff and opening 50 restaurants. It’s an enormous commitment that grabbed a few headlines over the weekend, though it also raised a few eyebrows. On the face of it that works out at […]
A sobering lesson for BrewDog’s self-styled beer anarchists
AS IT SEE IT: Could the criticisms aimed at the brewing group prompt a change of management, asks TERRY MURDEN What a difference a tweet makes. Scottish brewer and pubs group BrewDog felt the full force of a social media storm after a group of employees decided it was time to blow the whistle on […]
BrewDog tells punks: ‘make it pay’ as honesty bars open
Beer giant BrewDog will temporarily turn its venues into ‘honesty bars’, where fans can pay whatever they want for beer.