James Watt and Martin Dickie’s maverick business methods may not be everybody’s cup of tea (or glass of beer), but time and experience have shown it doesn’t pay to bet against the BrewDog founders. Not so far, though the time for placing a heavier stake may be approaching
BrewDog
Rewind the Week: Tesco ad; punk fatigue; Goodwin in court
Missing the point: Tesco’s return to form last week with some good figures was cut short by an outcry over an advert promoting cheap beer and cider with a strapline which said: “Good Friday just got better.” The supermarket chain managed to upset Christians who felt Good Friday was already good enough as a celebration […]